Starting in May, the watchmaking brand BA111OD, in partnership with Neuchâtel Tourism and its horology-focused initiative Watch Explorer, will offer enthusiasts of fine mechanics an exclusive immersion into the universe of Time. More than just a visit, this experience will provide privileged access behind the scenes of Neuchâtel’s watchmaking world, blending heritage, craftsmanship, and unique encounters for an extraordinary journey into the heart of watchmaking excellence.

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Welcome to Watch Explorer, the Neuchâtel Tourism entity dedicated to watchmaking-related experiences.

Watch Explorer offers a whole range of experiences that open the doors of manufactures, private workshops and emblematic historic sites.

Whether you’re a long-time enthusiast or simply curious to learn more about the world of watchmaking, enjoy an immersive experience that will help you understand the secrets and challenges behind each watch. Experiences are available for all levels of interest and knowledge.

Watch Explorer activities aim to create moments of sharing and exchange between visitors and watchmakers, while preserving the cultural and historical heritage of the Pays de Neuchâtel, which has been giving the world time since 1705!

Dive into the captivating world of watchmaking!

Explore Swiss Watch is expanding its offer and is now offering a new visit to a watch manufacturer in Neuchâtel.

Every Thursday afternoon, during a 2.5 hour guided tour, discover a brand new manufacture. Dive into the heart of the Panerai watchmaking world, where innovation rhymes with precision technology.

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The fascinating world of watchmaking will reveal all its secrets to you thanks to a unique watchmaking experience in the heart of our workshops, located in the Neuchâtel region. During an introduction to watchmaking or a “build your own watch” workshop, our master watchmakers, who are both professional watchmakers and instructors, will share their passion and their expertise, as well as some entertaining anecdotes about their experience in the world of the Swiss watch industry.

Build your own watch

Introduction to the functioning of a mechanical movement

We wish you a wonderful experience!

Looking for an original Valentin’s gift idea ?

Discover below, the different activities that you can offer as a gift voucher

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Following in the footsteps of your watchmaker ancestor whose watch was stolen, can you identify the culprit and recover the timepiece that changed the history of your family? Embark on an adventure through the museums of La Chaux-de-Fonds and the emblematic watchmaking town-planning sites.

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